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Hi! I'm Roberta        A UX/Product Designer dedicated to turning complex digital experiences into clear, user-centred solutions that create real value for users and businesses.

CAREER

UX/Product Designer

Locaweb

Customer Experience Analyst

KingHost

Customer Success Agent

Hostinger

At Locaweb, I worked on UX and Product Design initiatives across SaaS products, focusing on improving user flows, security adoption, onboarding experiences, and product usability. I created wireframes, high-fidelity prototypes, UX writing improvements, and interface solutions using Figma and Locaweb’s Design System, collaborating closely with Product, Engineering, QA, Marketing, and Security teams to deliver feasible and user-centred digital experiences.

At KingHost, I worked closely with Customer Support, Marketing, and Product teams to improve the customer journey across SaaS products. My role involved analysing customer feedback, monitoring onboarding performance, identifying pain points, supporting product improvements, and helping create a more customer-centred culture through internal training, alignment sessions, and continuous experience optimisation.

At Hostinger, I provided bilingual customer support in Portuguese and English, helping users solve hosting, domain, website, and platform-related issues through chat and email. This experience strengthened my understanding of customer behaviour, technical problem-solving, service design, and the impact of clear communication on user satisfaction, retention, and product adoption.

DESIGN PROJECTS

2026

Designing a fast MVP experience for an AI-powered nutrition app

2024

Improving security adoption through a redesigned 2FA activation flow

2024

Using UX evaluation to inform a high-risk SaaS partnership decision

2024

Redesigning an internal migration platform for clearer operations

2022

Evaluating accessibility barriers in a SaaS purchase flow

I’m a curious soul who’s wandered from IT to fashion, and found in UX design the perfect way to blend my love for tech and design. For me, it’s all about creating meaningful, intuitive experiences that connect people and products.

Imagem do WhatsApp de 2025-04-14 à(s) 18.26_edited.jpg
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